We know how annoying it is to log in to Facebook and see ads targeted to our interests, enticing us to click on something that may eventually end in us turning over our hard-earned dollars. But did you know that these ads are not merely mercantile tools that businesses use to get cash out of consumers? No matter who you are, if you have a goal that you wish to realize, Facebook’s ads are some of the best ways to get your dream off the ground and watch it advance.
Why? In today’s digital world, being louder has the advantage of being heard more, and being heard better. Facebook allows us to share posts only with those who interact with us frequently, which means that those who don’t engage with us on a timely basis miss out on what we have to say, and vice versa. Now, if you have something important to say, you can make sure that it will be communicated clearly and well throughout the whole platform for only five dollars a day. If you opt to do it every day for a week, that means more reach, higher awareness, and multiple potential engagements for only 35 dollars.
Now, let’s say that you don’t have entrepreneurial goals you wish Facebook will help you achieve. That is still okay. Do you have an advocacy? Something important that you want more people to know about? Something that can help make the world a better place in its own little way? Ads can equip you with the tools that you need to bring that to a bigger audience and ultimately impact the way it is perceived. For instance, ads can help you inspire more people to know about and even donate to a cause that is important to you.
Or if you don’t want to use ads for a specific purpose, at the end of the day, they will teach you how to use Facebook more effectively. That is always something that will arm you with more rewarding experiences on one of the world’s leading platforms now and in the years to come.
Join our free Facebook group, Psych Hackers, and learn more about how you can improve your social media engagement and outreach!