As a business owner, there are a lot of problems you have to deal with.
Time management, funding, and networking, just to name a few.
But, especially during the early stages, there is one big issue that outweighs them all.
For the average business owner, your biggest weakness is really distractions.
You’ve got sooo many ideas. If you try to do them all at once, you’ll wind up doing none of them.
The answer, however, lies in an entirely different area: Rapid prototyping.
This is a concept where you move as fast as possible towards testing a theory with minimal cost.
You could literally test and create a new business idea every week, with minimal financial input.
But how do you do it?
First: Create a survey. Send this out as an ad on Facebook, and reward them by telling them you’ll give them a gift.
Either a random chance to win a Starbucks gift voucher.
Or a free guide or report when it’s finished.
You can literally run 5 bucks a day for 5 days.
If you set up your targeting right, and ask the right questions, you’ll know how to create the right message for the business.
You simply base it on the most common answers people give you.
Let’s say you’re a realtor who wants to branch into property management.
You can start by surveying homeowners who want to rent out their homes.
Offering them a random chance to win a Starbucks gift card if they answer the following questions.
3) how many homes do they own that they wish to rent
4) what has been their biggest problem with property management firms in the past?
5) what do they most wish to see from a property management firm.
6) leave your phone number to have one of our specialists contact you about managing your property.
Then this is the killer.
Add up the most common answers for question 4 and 5…and that’s your marketing message! You’re done!
Then you can even start it off by contacting anyone who left their contact details and pitching right away.
This is a very fast and simple tactic to test out a new concept for a business that anyone can follow for very little initial outlay in money or time.