In this article, I’ll teach you 5 surefire ways to rapidly increase business revenue in a single day.
I mean, let’s face it. It’s hard to know what to do. With so many website building services out there, and literally millions of free templates — it’s not easy to figure out what you should use. Do I want a video on my homepage or not? What’s the best way to get new leads and customers? How do I convert my homepage from a crappy online billboard to a money making machine?
The tips I’m about to share with you are the cornerstone to nearly every top performing site out there. We’re talking about pages that have beaten billions of other sites to rise to the very top. These pages see hundreds of millions of views & clicks, and six figure sales every day. Using the hacks I’m about to show you, you’ll be able to turn any website (no matter how bad) into a highly effective business tool.
I’m going to warn you now. This advice isn’t for everyone. You should ONLY focus on this stuff after your site is getting a steady stream of traffic. (If your page is brand new, stop reading! Your first priority is driving traffic and collecting emails.)
Now! When most people think of a successful website, their first instinct is to make something “beautiful”. While beautiful is nice to have, it’s not important. The data has shown time and time again that pretty doesn’t guarantee profit. In fact, you can narrow down the most important factors to 5 simple things, which I’ve listed below for you:
1. 10 second test. This is critical. People don’t want to spend a lot of time figuring out your page. Think about the last time you clicked a random link or an ad. How long did you spend on the page that followed? If you’re like most people, if you didn’t see something that interested you within a handful few seconds, you were gone.
The same applies to your site. As the site owner, it’s easy for you to assume your site doesn’t have this problem. After all, you see it every day. You intimately understand how it’s supposed to work. It’s easy to forget that most people coming to your page won’t have the same level of familiarity as you. The best way to see through their eyes? Recruit someone who’s fresh to your page to figure out what you’re about.
Look over their shoulder and encourage them to speak their minds as they navigate. If they don’t instantly know what service or product you provide, congrats! You’ve found a HUGE opportunity to improve. Replace your background image or literally spell it out for your users. Do whatever it takes to get this fixed.
I’ve excluded the obvious branding here, but I’m 100% sure you’ll still be able to figure out what this page is about…and which company it is.
2. Engage. Engage. Engage. Once people know what you’re about, we want them to stick around and explore. Studies have shown that having a picture of a person, does just that. If that person is you…it’s even better.
People want to be able to put a face to the words on the page. And it’s simple easier for people to think of a single person rather than the massive and complex inner workings of a full company.
Establishing a figurehead helps establish trust, it gives your page more personality, and helps your bottom line. Just like when you’re selling something on ebay or Amazon, High quality, professional photos are best.
Marketing Guru Seth Godin’s blog (below) is a great example. But you’ll find that almost every notable expert has a similar approach.
3. Singularity. It’s all about creating a clear path for your users. The less options you give them the more clear and easy to navigate your site will be. What’s your top goal? Do you want users to browse your inventory? Do you want to get their email? Maybe there’s a video you want them to check out?
Whatever the case may be…your users should have as few distractions as possible from completing your top goal. Most of the time, you’ll have a variety of people coming to your page so things can get confusing when you try to cater to all of them in the same screen space.
The easiest way to fix this? Send different users to different pages. Each page should have a unique “top goal”. That way your users get what they want and they get it fast.
Upwork.com is a good example of this. We can tell that the primary focus of the homepage is to enlist people who are looking for freelancers. The actual freelancers can self identify in the upper right and will get taken to a completely different part of the site.
4. Establish trust. Since this is the internet and scams are a thing. People are obviously looking for reasons why they should trust you. The best way to create that trust? Provide information about yourself.
Testimonials are a good start, but you’ll also want an “About” page AND contact info that includes your address and phone number. People need to know that you aren’t going to just evaporate as soon as they make a purchase. If this part makes you uncomfortable, a P.O. box and a new Google Voice number are easy to obtain and pretty affordable (Google Voice is free and will allow you to forward calls to your actual phone).
5. Test! This is KEY. Just because something is best practice, doesn’t mean it will work for your niche. The best thing you can do for your business is test and retest. Try different images, different wording, different fonts, buttons. Anything you can think of. Pit one design against another in an A/B test. Whichever gets you the highest amount of views, clicks, emails, and/or sales is the one you keep.
Over time, this will allow you to build the perfect home page. While this isn’t something you can do in a day, it’s so important I couldn’t leave it out. It’s absolutely critical that you base your design decisions on data — so the more you test the better off you’ll be.
Hungry for more? You can learn more business hacks by claiming your 7 Free Psychological Masterclasses here.